Fashion's Dirty Little Secret

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Sign our petition today:

Show fashion that you care, and sign this petition to let the industry know that the singular use of plastic hangers in the GOH stage is not sustainable, and very dangerous for our environment. The production of these single-use plastic hangers has to stop!

There is a HUGE but unknown problem in fashion retail distribution, better known as the ‘garment on hanger’ (GOH) stage. This unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers.

It’s estimated that 150 billion garments are produced globally every year (source: Journal of Cleaner Production). There are currently no figures available for hanger production, on a local or global level. If just two thirds of these garments use GOH, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade.

At London Fashion Week on Friday 13 September 2019 Arch & Hook, the world’s leading and only sustainable hanger brand, launched BLUE® – the world’s first hanger made entirely of Marine Plastics®. Created for use in the fashion industry, BLUE® turns the hanger industry on its head by presenting a 100% recycled, fully closed loop alternative to source plastic for hangers.

This film – ‘Fashion’s Dirty Little Secret’ – was made by Arch & Hook together with Ridley Scott Creative Group, to raise awareness of hanger pollution in the fashion industry. The film stars Model Mafia activist Nimue Smit wearing designs by sustainable couture designer Ronald Van Der Kemp, and features NASA imagery of one of the very first images of Earth taken from space.

Arch & Hook BLUE® is supported by Roland Mouret and the British Fashion Council.


Source: https://surnativa.com
Read more all post Fashion : https://surnativa.com/fashion/
5 Comments
  1. Saltyalma says

    Amazing video !

  2. Moriarty Vivaldi says

    F*ck the fashion industry, i said it before it was cool.I also liked the aesthetics of this trailer.

  3. Abhijeet Ghatak says

    Need more video like this, related to other garments accessories, chemical, fabric etc related to garments manufacture….Also thanks for making this.

  4. Fused UMUK says

    Love this.

  5. A Ahero says

    For some reason, the shops do not give hangers, but I do not have enough at home. Give more hangers to customers for free!

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